“Those who can, do; those who can’t, teach. You’re a teacher, Stanley.”

Thanks, Dad

Before he turned the key for the first time, I looked at my brother and made a promise to the both of us: “Fred, you won’t stall this car, you will drive it.”

I was sitting in the passenger seat of my 1993 Ford Probe, the first manual transmission car I ever drove. And if I did my job right, soon the same would be true for my brother. He was about to attempt his first gear shift, but by then he had already done it hundreds of times – in my imagination.

The moment Fred asked me to teach him how to drive my car, I flashed back to my learning experience. Two years prior I sat precisely where he sat, and in the passenger seat was the Probe’s original owner: my mom’s boyfriend. He thought it best that I learn to drive at a public park, a park whose lot rested on a decline. You might see where this is going (down).

My mom’s boyfriend gave me three clear, but curt directions: release the clutch, apply the gas, and don’t hit the brake because you will stall the car. To top off my confidence tank, he reminded me that in all likelihood I would stall the car. Super.

I released the handbrake, began to release the clutch, then the foot brake, and that’s when physics 101 took over: the car started to roll down the parking lot. My sweaty palms gripped the wheel tight because my untrained feet had just turned this 1-ton piece of 90s metal into a runaway death machine.

I hit the brakes; the car stalled, and the human behind the wheel who prided himself on his aptitude, also stalled. Like a deployed airbag, I deflated. I spent the next hour recovering from that failure and piecing together my hurt ego.

But why did I have to learn like that? Why did I have to hit rock-bottom before I could find my way back up? The answer was obvious: my mom’s boyfriend was a lousy teacher.

Armed with the memory of that critical failure and the desire to prevent my brother from suffering the same embarrassment, I designed a lesson plan. I itemized every aspect of the shifting maneuver that had become second-nature to me, for these would be the most difficult to impart to Fred. I broke the first gear shift down into its fundamental steps such that I could give them to Fred one at a time. And last, but far from least, I drove him to one of those super rare, legendary flat roads you keep hearing about.

He pushed the clutch in and turned the key; the engine started. We sat there for a moment to appreciate the relative flatness of the Earth. He then shifted into first, and slowly, slowly released the clutch until the transmission caught. During my simulations, I learned that manual cars actually move on their own if you catch the gear without fully releasing the clutch. And that’s precisely what happened: the car began to move. This slow movement provided the perfect opportunity to begin applying acceleration and further releasing the clutch, and Fred did exactly that. He drove off without a hiccup.

My brightest memories are like this one, ones in in which I taught exceptionally well. I love to teach because when I do it properly, I can impart even the most difficult subjects on an eager student.

And when I’ve done it improperly, I’ve led students to lose interest or worse, gain the belief that they are not smart enough, not good enough. Those moments are unacceptable; that’s why I’ve taken the same steps with my online courses as I took with Fred when he first learned to drive stick-shift.

I simulate the beginner’s experience (your experience), I isolate and remove difficult or unnecessary first-time information that you don’t need, I order lessons in a way that makes sense and gradually increases in complexity, and I try to make it all fun… Some of the time, that means dad jokes.

And by some of the time, I mean 100%.


Two Ways to Learn

1. Skillshare

The Skillshare platform offers thousands of courses for a low, monthly premium. On Skillshare, you can learn everything from design to marketing to development, it’s all there in one convenient and super-friendly place.

2. Directly From Me

If you don’t want or need access to all Skillshare has to offer, purchase the courses directly from me to save a little money and retain lifetime access to course videos and materials.

Courses By Stanley

Content That Attracts: Discover Content Ideas and Grow Your Audience

This course helps B2Bs discover content ideas by studying search results, the competition, and local trends

Staff Pick

Full-Funnel Content: A Data-Driven Content Strategy for Humans

Discover a strategy that uses content to attract customers, educate them, and nurture them for repeat business

Staff Pick

Content Marketing Bundle: Two Courses Combined Into One

2 great content marketing courses merged into one!


What Support Do Students Receive?

I am here to answer questions, provide feedback on assignments, and help guide you in taking full advantage of the materials. This is a lifetime guarantee. Unfortunately, I won't be able to help you once I've passed on; the Wifi is pretty spotty in Hell.

If you ever need any of the above, email me at learn@stanleyidesis.com or write a post on Skillshare and I will respond promptly.

What Is Your Refund Policy?

If you purchase a course directly from me (via Gumroad), I offer a 100% satisfaction guarantee. If the course was not worth your time or money, contact me at learn@stanleyidesis.com with your Gumroad purchase information and a short message; I will issue a refund within 24 hours.

However, I cannot issue refunds through Skillshare (that’s beyond my control), but I can refer you to additional courses on the platform that may be a better fit.

What Does Each Course Include?

Typically, I include a PDF complete with every slide in the course so that you can follow along and click on the links that I include with the course materials.

And each course comes with MP4 video lessons that you can play on a desktop or mobile device.

More importantly, I include my personal support with each course, as mentioned above.